Delicious Destination made its debut at the International Food and Drink Event (IFE) for the first time this year. The event, in its 23rd edition, took place from March 20 to 22, 2023, at ExCeL London, United Kingdom. IFE is Europe's leading food showcase and the largest food and beverage event in the United Kingdom, attracting participants from 91 countries and over 25,000 attendees. The event provides a platform for business-to-business (B2B) discussions, bringing together manufacturers, packaging designers, buyers, and product developers.

Miss Anchalee Kittiaram, the Sales Director of Delicious Destination, expressed her aspirations to explore the European market and seek product distributors. The brand introduced its new line of Thai fruit products under the concept of "Sweet Solution," which is designed for on-the-go consumption at any time and season. The showcased products included 100% authentic Thai freeze-dried fruit bars in five flavors: Durian, Mango, Custard Apple, Coconut, and Pineapple.

Among the products exhibited were three flavors of sticky rice, each combined with a unique fruit flavor: Sticky Rice with Durian, Mango, and Longan. Additionally, the brand presented its health-conscious product line, "Club Energy Bar," consisting of six flavors made from a blend of indigo plant, grains, and various fruits.

The response was overwhelmingly positive, with mango-based products, including freeze-dried mango and mango sticky rice, proving to be the most popular among European consumers. This successful market penetration has motivated Delicious Destination to continue its search for distributors and expand its product offerings in the European market.